Information About Pasado Productions

  PASADO PRODUCTIONS SPECIALTY ADVERTISING DISTRIBUTOR SINCE 1981

Pasado Productions started operating as an advertising specialties distributor in May, 1981 by Bill Laster who began working in this industry in 1973 as a sales representative for Synanon Foundation. Bill has 30 years experience in this industry, bringing hard work and dedication, striving to do the best possible job for those who utilize his services. Bill has assisted in enhancing the marketing for thousands of companies over the years including General Motors, Pabst, Pepsi, American Family Insurance, U.S. Post Office, John Wayne Airport, Four Seasons Hotel, Holiday Inn, Detroit Tigers, Milwaukee Bucks, and many more!
In addition, Pasado Productions is also a member of A.S.I., the Advertising Specialties Institute, who has over 5,000 suppliers, carrying more than 500,000 items. This enables Pasado to research for you for those hard to find items.
When Pasado Productions creates a special ad-specialty program for your business, you will begin to attract new customers, create customer loyalty, announce your new products or service, develop sales trade show traffic, inspire employees and motivate your sales staff. These useful articles (pens, calendars, t-shirts, executive gifts) imprinted with your image remind the recipient subtly and repetitively of your presence in the marketplace. And isn't that the name of the game - to be remembered?

INDIVIDUALIZED ATTENTION TO EACH AND EVERY JOB
Pasado operates a full service graphic arts department able to handle all your artwork needs from typesetting a simple imprint to a complex t-shirt design.
Pasado has the capabilities to take products from your ideas to a finished piece. Creativity, concept & design and camerawork, are all furnished. Our computer operators, who are also graphic designers, customize your product under your personal direction. Our superior craftsmanship, combined with technologically advanced equipment, keep your images clean, your colors true, and your message bright. Persistent attention to detail guarantees accurate reproduction of your corporate image. Our dedicated employees take great pride in getting your job done right!

INCREASE COMPANY IMPACT USING ADVERTISING SPECIALTIES
Specialty advertising is a proven way to attract new customers, build customer loyalty, improve public relations and motivate employees.
Attracting new customers can be as easy as placing calendars as a "wall signs" and as "desk signs" in public places where many prospects will see the advertising message. Or you can distribute caps, pens, balloons, etc. as "pocket signs" and "walking signs" to build recognition. Advertising specialties are easy to distribute to target groups of prospects, such as particular businessmen, service club members, new brides, or to people who are "centers of influence" and who are in a position to recommend your services or product. Also don't forget to distribute advertising specialties to non-competitive businesses whose clients could also be your clients. For example, if you own a pizza restaurant, you could place pens in a local motel rooms to deliver business back to you!
There are many ways to build customer loyalty through the use of advertising specialties. They are a great tangible "thank you" for customers and also useful birthday, Christmas, anniversary and other greetings. They can be used as a gift in return for a certain volume of business, or as a token of appreciation for an especially large order, or an account promptly paid. An advertising specialty is a great reminder to reorder - either at the bottom of the box in the last order or mailed to the customer as a reminder. They also serve as a reminder of auxilliary services you provide and keep your name and phone number handy and prominent.
Public relations are always improved when advertising specialties are used. They can be distributed at school, church, association or other gatherings. They promote safety, charitable appeals, local commerce, patriotism, church attendance, or other worthy causes. Advertising specialties can publicize employee benefits or your service to the community, and act as tangible "thank you's" to your employees on special occasions like Christmas, birthdays, anniversaries, etc. Use advertising specialties to present any interesting or useful information that will be valuable to your prospects and will prolong life of the specialty - such as local sports schedules, monthly calendars, emergency phone numbers, etc.
Advertising specialties can provide many other services to your business. They can announce a business event, such as an opening, new product, anniversary, address, etc. Use advertising specialties to present reference information that promotes the use of your product - such as useful charts, lists of phone numbers, maps, in a form in which it will be kept. Use advertising incentives to increase mail return from surveys, etc., and as political campaign souvenirs and mementos of special events.
If you need to build awareness, generate traffic, gain qualified leads, increase credibility, motivate employees or communicate a message, advertising specialties delivers the desired impact and results.

STAYING ON TOP OF THE TRENDS
A study by Louis Cheskin associates, published in the Orange County Business Line, found that over 66 percent of people recieving specialty items prefer to patronize the advertiser rather than a competitor. Another study found that nearly 70 percent of those receiving advertising specialty items could remember the name of the donor.
Pasado Production's Bill Laster, has been watching trends in specialty advertising for 30 years. "The sophistication these days is unbelievable," states Laster. "Most people are not aware of the power and selectivity of giving a promotional gift."
According to Laster, more and more executive gifts ($25 and over) are being distributed to prominent businessmen. One client still has a leather scissors-and-letter opener set given to his father 25 years ago. In the last five years, "wearables" (imprinted t-shirts, hats, etc.) have become especially popular.
Also a trend are safety programs based on incentives and awards. this makes sense with the cost of insurance, personal injury and loss of time worked. An incentive or award program is far more cost effective than the cost of an injury accident.

OPEN THE DOOR TO YOUR FULL PROFIT POTENTIAL
It has been said that it is five times more expensive to gain a new client than it is to keep the ones you have, and 50 times as expensive to regain a lost client. Gaining a client is hard work; keeping them is even more difficult. Sustaining a client relationship is a continuous job. A client has to be maintained year round, and specialties can play a major role in keeping the relationship strong.
Choose from the most innovative ideas today and the proven favorites of tradition - in varieties suited to every budget, style, goal and audience.
our impressive selection includes everything from party balloons to giant inflatables, ceramic coffee mugs to insulated beverage jugs, sports balls to stadium seats, old fashioned piggy banks to computer accessories...
We have over 500,000 items available - Pasado Productions opens the door to your full promotional potential!