Strategy: Management of the New York hotel scheduled an open house to demonstrate to corporate accounts how adeptly it could handle a "class" party or function. To convey the impression that the establishment was one of class but not extravagance, management was seeking an appropriate specialty to be delivered to 500 representatives in the target audience was a follow-up the week after the invitation was sent. The specialty selected was an acrylic box for desk-top use. The hotel crest was blind-embossed on the kid, and printed reminder of the party was inserted inside the box.