Strategy & Execution: The advertiser, which operated a chain of fast food chicken restaurants primarily in black neighborhoods in Los Angeles County, employed couponing and calendar advertising to promote patronage. A twelve sheet calendar featuring biographies of Black Americans, who had made noteworthy accomplishments, was modified to include on each page two coupons for discounted meals. The calendars were distributed at points of sale and to students at several grade schools. Additional copies could be acquired for a charge.