Strategy: Developers directed their promotion to two groups--- one involved in multiple purchases, consisting of builders, bankers investors, real estate brokers and one consisting of potential home buyers. Quality advertising specialties were delivered in person to the first audience bearing the promotion theme, "Cascade Park. A nice place to live." Among the items were briefcases, notepads, ash trays and pedestal coffee mugs. To the second audience of potential home buyers went less expensive items such as rulers, ball-point pens, key chains and potholders. Newspaper advertising helped to convey the "nice place to live" theme.